The “I [heart] NY” logo that Milton Glaser designed for the New York Commerce Commission in 1975 has spawned thousands of knock-offs, take-offs and parodies over the years. Cities worldwide have unapologetically stolen the concept, replacing NY with their own name, and organizations have swapped out the heart for a rebus that suits their own message. Recently, The New York Times invited readers to submit their own interpretation of the iconic symbol and hundreds of people, including Milton Glaser himself, sent in their take on the famous logo. What’s wonderful about Glaser’s logo is its conciseness and simplicity. Graphically, it strips away the superfluous to plainly reveal the essence of the message. That’s true of most of these submitted versions too; replacing the heart reveals a whole new meaning.

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