Advertising

A Big Hand for Honda “Hands”

By Delphine Hirasuna | July 31, 2013September 4, 2014

Clocking in at two minutes, this Honda commercial would be a very expensive ad buy on prime-time TV, but thanks to the accessibility of YouTube and Vimeo, audiences are seeking it out online. The Honda “Hands” ad starts with a cog, just like its award-winning Cog commercial (see July 24 post below). This time Honda teamed with Wieden + Kennedy London to “celebrate the curiosity of Honda engineers” who have made Honda the world’s largest engine manufacturer and racing company since it was founded in 1948. Through “slight of hand” and brilliant animation, the cog morphs into a dazzling array of products, from motorcycles and jet planes to solar-powered cars and robots. The making of this video, directed by Smith & Foulkes and Nexus Productions, is a technological feat in itself. For brands that think they don’t have the budget for such an ambitious production, consider this: Is it better to do something middle-of-the-road and run it on prime time TV or to create something awesomely original that people will “google” to see on their own. If it is good, it will go viral.

Pop Culture

Soup as Art; Art as Soup

By Delphine Hirasuna | September 5, 2012September 4, 2014

To mark the 50th anniversary of Andy Warhol’s famed “32 Campbell’s Soup Cans” painting, the soup company has just released a limited run of pop art soup cans in select Target stores around the country. The commemorative packaging is a collaboration of the Campbell’s Global Design team and the Andy Warhol Foundation.

Warhol, who died in 1987, had an eye for what was iconic in American culture, albeit a soup can, Brillo box, Marilyn Monroe, Elvis Presley, or Mao Tse Tung. The founder of the Pop Art Movement, Warhol began his career as a commercial illustrator, then manipulated our view of everyday objects so we could appreciate them as high art.