Sustainability

A Sunny Annual Report

By Delphine Hirasuna | March 1, 2012September 4, 2014

No, this isn’t an annual report for a spy company. German design group, Serviceplan, came up with a memorable way to help its client, Austria Solar, demonstrate the power of its business by printing its annual report with a special ink that is invisible until exposed to sunlight. Shipped in a lightproof foil wrapper, the perfect-bound document looks completely blank, except for the blind-embossed title on the cover. Viewed under ultraviolet light, however, the words and images magically appear. It’s a neat idea, but it must drive printers nuts to press check.

Advertising

Iconic True Colors by Farber-Castell

By Delphine Hirasuna | August 16, 2011September 4, 2014

Eggplant (aubergine) purple. Fire engine red. Shark-skin silver. Dachshund brown. Even if you aren’t shown the actual color, you can envision its exact shade in your mind. Some colors are inextricably linked to an object, plant or animal. This clever ad campaign for Farber-Castell, which has been producing fine art products, including colored pencils, for professional artists for the past 250 years, relies on the viewer to make that connection. It was created by the Serviceplan agency in Munich, Germany.