We happened across a video on social media done by Erik Qualman and were blown away. Then we noticed that it was produced in 2009, which is so last year! Fortunately, Equalman Productions came out with this revised version in 2010 – probably also outdated, but less so.
The takeaway message is that traditional consumer research, advertising and marketing methods are quickly becoming ineffective and irrelevant. If we aren’t factoring social media into our marketing plan, we’ll be left behind.