statistics

Advertising

An Ad That Has London Buzzing

By Delphine Hirasuna |

The winter of 2009-2010 proved disastrous for registered beehives in London. About a third of the registered bee colonies collapsed, poising an enormous threat to food growth in the United Kingdom. According to U.N. statistics, the decline of the honey bee population in Europe is now between 10 and 30 percent; in the United States, it is at 30 percent, and in the Middle East, up to 85 percent of the bee population has disappeared. This is worrisome. Of the 100 crop species that provide 90 percent of the world’s food, over 70 are pollinated by bees.

London recently teamed with LIDA Agency and M&C Saatchi to launch a Capital Bee Campaign to raise awareness of how human behavior is endangering local bees. The campaign includes a series of billboards and YouTube videos to change public beehavior.

Global Trends

What Does It Mean?

By Delphine Hirasuna |

Understanding where the market is and where it is heading is critical to every aspect of design and business. Savvy marketers look for clues everywhere and draw connections to launch new products, tailor their brand messages, and determine which industries will thrive. This intriguing video provides statistics that are shocking and thought-provoking…but what do they mean?  What are the ramifications for commerce and design, mar-com and management? We don’t know, but we feel they are important to consider.