Student Assignment Celebrates the Ordinary
We love student assignments because the parameters are loose enough to let the imagination run free – no client demanding that the piece “work harder” at branding or asking to see the metrics to prove that the design solution had the desired effect on the target audience. They are unbridled creativity, pushing the limits of personal talent and skill. So, when we ran across some animations done by 20-year-old Matthew Young, a graphic and communication design student at the University of Leeds in the UK, we were charmed by his innocent storytelling. “Colin the Umbrella,” completed in a week, fulfills a creative brief to celebrate the ordinary by making it seem extraordinary. Young’s story line has the undercurrent of the soul-searching angst of a young person searching for a meaningful purpose in life — and a sad ending.