Typecast as a Designer

Typography has always figured prominently in the work of American conceptual artist Barbara Kruger, never more so than in this installation at the temporary Stedelijk in the Stedelijk Museum in Amsterdam. Kruger’s work is part of the series of “Taking Place” exhibitions, hosted by the museum to allow contemporary artists to express themselves in innovative and experimental ways in the unfinished space of the Stedelijk.

For her art installation, Kruger chose the museum’s largest gallery, the Hall of Honor, and wrapped the floor and walls with text printed at a monumental scale. The aphorisms set forth are emotion-charged, powerful and in-your-face unavoidable.

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