Month: August 2009

Information Graphics

Walt Disney’s Creative Organization Chart

By Delphine Hirasuna |

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In 1943, five years after it was founded and during the height of World War II, Walt Disney Studios put out an organization chart to explain how the company functioned. What’s fascinating is how it differs from org charts issued by most corporations. Typically, corporate org charts are hierarchical, with each operating division isolated into “silos” showing job titles according to reporting chain of command and ultimate authority. The CEO and SVPs get the higher positions and bigger boxes; the little boxes represent the expendable worker “bees.”

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Design Quizzes

Quiz: Know Your Brand Alphabet

By Delphine Hirasuna |

About 12 years ago, we presented a quiz titled “Alphabet Soup,” (Vol. 3, No. 2) to see if our readers could identify a company simply by the first logotype letter in its name. Since then, new companies, and whole new industries, have risen to the forefront. Some of the brands featured in that quiz don’t exist anymore. So, we have created a new alphabet quiz out of logotypes from some of today’s best-known companies. Keep in mind that the most recognizable letter is sometimes in the middle of the name. If you’re stumped, take a peek at the answers.

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Packaging

UnChain Me: Brooklyn Fare
Competes on Its Own Home Ground

By Delphine Hirasuna |

How do you beat the national retail giants at their own game? By being what they’re not – from the neighborhood. Challenged by Brooklyn native, Moe Issa, to design a store brand that evoked memories of the friendly grocer down the block, but in a contemporary, upscale way, Mucca Design focused on keeping Brooklyn Fare’s identity simple and personable. As Mucca says in its newsletter, “A unique strategy + one typeface + four colors + a lot of copy.”

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