Trendy fashion retailer, Forever 21, recently mounted an Instagram-assisted event and invited millennials to see what they’d look like in thread. A monumental undertaking, hardware maker Breakfast New York spent a year-and-a-half building the 2,000 pound “Thread Screen,” made up of 200,000 components that manipulated 6,400 mechanical spools of multicolored threaded fabric. Each spool held 5 ½ feet of fabric, divided into 36 colors that transitioned every inch and a half.
Forever 21 then invited fans to post their photo on Instagram using the “#21ThreadScreen” hashtag. The machine “read” the submitted photos and instructed the spools to travel along a conveyor-like device until it hit the right hue, displaying the thread-assembled portrait at an 80×80 screen resolution. Forever 21 and Breakfast live streamed the photos turning into thread, and sent each participant an edited version of their own personal thread portrait. It was like totally awesome!