Author: Delphine Hirasuna

Public Art Programs

Art Exhibit for the Birds

By Delphine Hirasuna |

Placing manmade installation art in a national park seems counterintuitive since national parks were established to preserve and protect wildlife habitat. But the 1,491-acre Presidio is unlike any other national park. Set in San Francisco’s tony residential area, it overlooks the Golden Gate entrance into the Bay, the reason why it served as a military outpost for 219 years (successively under Spain, Mexico and U.S. rule) until Congress closed the army base in 1994 and made it into a national park. Today, the Presidio is a mix of forested hiking trails and historic buildings converted to other uses, including the Walt Disney Family Museum.

Its proximity to urban surroundings has also resulted in some interesting collaborations. In 2009, For-Site Foundation (a nonprofit dedicated to the presentation of art about place) in partnership with the Presidio Trust invited 25 designers, artists and architects worldwide to propose custom-designed habitat for the wildlife living in the park. From there, 11 concepts were chosen for a site-based art exhibition called “Presidio Habitats: For the Place, Of the Place.”

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Posters

Sasquatch Festival Posters Leave Big Footprint

By Delphine Hirasuna |

The remote reaches of the Columbia River Gorge in the Pacific Northwest are rumored to be Bigfoot country — the place where a gigantic creature, called Sasquatch, has been photographed by people with vivid imaginations and blurred-focus cameras. Every Memorial Day weekend since 2002, music lovers have descended on Bigfoot’s stomping grounds, setting up tents and RV’s near the lake to enjoy the three-day music festival. The closest town is George, Washington (yes, you read right) — population 528, give or take one or two people, about a three hours drive from Seattle and five hours from Portland, Oregon. The music is lively and eclectic, the scenery sublime, and the posters made for each performing act are the next best thing to a Bigfoot sighting. Here are just a few.

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Packaging

Barcodes That Make You Smile

By Delphine Hirasuna |

You’ve heard of vanity license plates; now think of vanity barcodes. In the U.S., Vanity Barcodes, a business started by Reuben and Yael Miller of Miller Creative in New Jersey, has turned these boring UPC codes into decorative elements. They have a number of barcode designs in stock or will customize one to your preference.

The idea of disguising this inventory management device into something else is believed to have originated in Japan with Design Barcode in 2004. The agency made the barcodes an integral part of the packaging design, tying it into the brand or cleverly building the stripes and digits into a line drawn picture.

As simple as this concept may seem, it’s not one that designers should try on their own. As both Vanity Barcodes and Design Barcode emphasize every manipulated barcode has to be thoroughly tested to make sure it gives accurate readings when passed through a retail scanner.

Posters

ESPN FIFA World Cup Murals

By Delphine Hirasuna |

ESPN took a different approach to promoting its coverage of the 2010 FIFA World Cup to be played in South Africa from June 11 to July 11. Through its ad agency, Wieden & Kennedy, New York, it commissioned a Capetown artists group, called Am I Collective, to paint 32 murals that spoofed each of the countries participating in this year’s soccer tournament. The paintings integrated cultural themes, caricatures of real players, and visual commentary on each team’s World Cup standing. Soccer fanatics may understand the symbolic meaning of some of the depictions; the rest of us take pleasure in viewing the images.

USA
This take-off on the famous painting of George Washington crossing the Delaware during the Revolution against Britain alludes to the fact that Team USA will face a formidable challenge in the opening group stage matches against England. The team USA boat bears the nation’s motto “E Pluribus Unum,” Latin for “Out of Many, One.”

Denmark
The heist film “Ocean’s Eleven” inspired this poster showing coach Martin Olsen and the team from Denmark ready to steal the trophy.

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Advertising

Clever Marketing or Simulated Sex?

By Delphine Hirasuna |

We know that sex sells, but at what point do you cross over the line from suggestive to simulated? For the past week, the @Issue editorial team and interested others at Studio Hinrichs have been engaged in an ongoing dispute. My opinion and that of several others (who just happened to all be women) was that this commercial bordered on soft porn (the next ad in this series even more so). The male designers in the office watched the commercial attentively before describing it as “stylish,” “well-designed,” and “clever marketing.”

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