Author: Delphine Hirasuna

Advertising

Sagmeister’s “Here for Good”

By Delphine Hirasuna |

From the ever-inventive designer Stefan Sagmeister comes this TV commercial for Standard Chartered Bank. Sagmeister’s approach to typography continues to shock and delight. Who can forget his 1999 poster for an AIGA lecture that displayed the words actually carved into his skin? Sagmeister has also turned typography into an environmental art form by constructing words in — and out of — nature. You can’t help but read and reflect on the message.

The advertising commercial for Standard Chartered Bank aptly represents the multinational scope of the company’s business, which was formed in 1969 through a merger of the Standard Bank of British South Africa, founded in 1863, and the Chartered Bank of Australia, India and China, founded in 1853. International and exotic, steeped in cultural traditions and totally modern, the TV spot makes the bank’s philosophy feel sustainably organic and mindful of the global markets it serves.

Global Trends

Why Do We Have Such Ugly Money?

By Delphine Hirasuna |

This week the U.S. Treasury unveiled new $100 currency redesigned to discourage counterfeiting. If counterfeiters are deterred by ugliness, this should do the trick.

Okay, we understand the need to incorporate high-tech security features, but was it really necessary to make statesman Ben Franklin look like comedian Jack Benny? Who’s idea was it to stick the Liberty Bell in an orange inkwell and feature the back side of Independence Hall instead of the front? And why was Franklin dressed in a lavender jacket and shoved off-center so an offensive blue 3-D security ribbon could run down the middle? It seems like our most revered American symbols are being mocked.

Still… if anyone offered to give us a suitcase filled with ugly new $100s if we’d stop complaining about the bad design, we’d gladly accept.

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Sustainability

Puma Designers Thinks Outside the Box

By Delphine Hirasuna |


Puma calls their new shoe container their “clever little bag.” Twenty-one months in the making, Puma and Yves Behar’s fuseproject collaborated to design more earth-friendly shoeboxes. They experimented with new folding, shipping and waste reduction techniques, but the improvements were more incremental than monumental. Finally they decided to get rid of traditional shoeboxes (the source of 21 tons of waste a year) altogether and look for an entirely new design solution.

The result is a “clever little bag” that uses 65% less cardboard than the standard shoe box, has no laminated printing, no tissue paper, takes up less space and weighs less in shipping, and replaces the plastic retail bag. The bag is also “stitched” with heat, instead of woven, thus reducing labor and waste. It fits compactly into a suitcase for travel, and afterwards can be recycled.

Puma also claims that the millions of shoes packaged in their bags will reduce water, energy and diesel consumption by more than 60% per year on the manufacturing side alone. Switching to bags will cut paper usage by about 8,500 tons; electricity by 20 million Megajoules; fuel oil by 1 million liters, and water consumption by 1 million liters. On the transportation side, Puma expects to save 500,000 liters of diesel oil. Also by replacing traditional shopping bags, the difference in weight will save almost 275 tons of plastic. Very clever, indeed.

Public Service Campaign

Writing with Water

By Delphine Hirasuna |

Sometimes the medium is very much a part of the message. This public service display to warn people about the dangers of unsafe drinking water was created for Worldwide Day of Water by BDDP Unlimited in partnership with NGO Solidarities International. Essentially, BDDP constructed a “liquid poster” in the heart of Paris, using AquaScript technology. Developed by German artist Julius Popp in 2008, AquaScript’s proprietary computer and software system can be programmed to synchronize hundreds of magnetic valves to expel drops of water on command, forming any number of words and images out of pure liquid. Words literally rain down from spouts. Lately AquaScript displays have been appearing all over the world at trade shows, new product unveilings, casinos and nightclubs, and even as the centerpiece of posh parties in Abu Dhabi. It is still a novelty that causes people to pause in wonder, but when the technology is used strategically, as in this clean water campaign, it can add strength to the message and be more than the latest fascinating gimmick.