Illustration

Milton Glaser’s Groovy “Mad Men” Poster

By Delphine Hirasuna | March 17, 2014September 4, 2014

To promote the seventh and final season of the “Mad Men” series, AMC asked the acclaimed Milton Glaser to design a poster that encapsulated the late 1960s. Set in a New York advertising agency, the popular TV drama spans the decade of the Sixties, beginning with the Eisenhower-Kennedy years when women wore bouffant hairdos and sweater sets with pearls and men wore grey flannel suits and hats, all the way through to the youth-obsessed counterculture era of mind-altering drugs, mini-skirts, bell-

Advertising

Oreo Wonderfilled Campaign Tackles Cynicism

By Delphine Hirasuna | May 30, 2013September 4, 2014

When Oreo launched its Pollyannishly optimistic “Wonderfilled” ad campaign recently, it chose to air it on AMC’s darkly cynical “Mad Men. ” Quoted in AdAge, Janda Lukin, director of Oreo at Mondelez International, Inc., says that the show’s adult audience is the demographic Oreo wanted to attract. “Kids already have a sense of wonder in how they see the world, but adults have to be reminded of that. The stories resonate with different people, but overall, it’s an adult campaign.”