This promo could just as easily have been made to promote printing papers, instead of IKEA’s 2015 home furnishings catalog. Created by BBH Asia Pacific, the IKEA marketing video channels the Apple brand persona in style and tone with its uncluttered, plain white background and its wide-eyed, uncynical spokesman explaining the amazing features of IKEA’s bookbook catalog – touch interface, eternal battery life, instant loading with zero lag, fully charged, no cables, expandable interface, preinstalled content, touch browsing, fast scrolling, easy bookmark and sharing capabilities, and voice activated password protection. The bookbook has everything you’ve ever desired in a modern information delivery system. So simple, so portable, so intuitive, it’s a wonder that Apple hadn’t thought of it before. But let’s give credit where it is truly due – to Gutenberg and medieval bookmakers. Steve Jobs didn’t invent the “wheel”; he invented an elegant means to adapt the desirable features of print to a digital platform. The attributes that consumers seek in an information delivery device have been around for at least 600 years, and tech giants have spent the last several decades trying to replicate the kind of ease-of-use offered by paper.
Sometimes a design solution is so obvious that many designers miss it because they are too busy trying to make complex connection to the product attributes, uniqueness, emotional appeal, market positioning, yada yada yada. All the while an elegant solution is buzzing right before their eyes. Such is the case with the packaging for Babees Honey, created by Ah & Oh Studio in Poznan, Poland. The familiar black-and-yellow bands on the bumble bee instantly suggest the product’s original maker, and the handwritten logotype is drawn like a bee merrily flitting from blossom to blossom collecting nectar. Simple. Charming. Sophisticated. Geometric. What’s not to like?