This promo could just as easily have been made to promote printing papers, instead of IKEA’s 2015 home furnishings catalog. Created by BBH Asia Pacific, the IKEA marketing video channels the Apple brand persona in style and tone with its uncluttered, plain white background and its wide-eyed, uncynical spokesman explaining the amazing features of IKEA’s bookbook catalog – touch interface, eternal battery life, instant loading with zero lag, fully charged, no cables, expandable interface, preinstalled content, touch browsing, fast scrolling, easy bookmark and sharing capabilities, and voice activated password protection. The bookbook has everything you’ve ever desired in a modern information delivery system. So simple, so portable, so intuitive, it’s a wonder that Apple hadn’t thought of it before. But let’s give credit where it is truly due – to Gutenberg and medieval bookmakers. Steve Jobs didn’t invent the “wheel”; he invented an elegant means to adapt the desirable features of print to a digital platform. The attributes that consumers seek in an information delivery device have been around for at least 600 years, and tech giants have spent the last several decades trying to replicate the kind of ease-of-use offered by paper.
As we celebrate Independence Day in the U.S., it seems fitting to give credit where credit is due to Francis Hopkinson, who substantial evidence shows designed the first American flag in 1777. Hopkinson, a New Jersey lawyer and signer of the Declaration of Independence, had a natural love of heraldry and art, and dabbled at graphic design (a profession that didn’t exist back then). During the American Revolution, Hopkinson was serving as chairman of the Navy Board’s Middle Department, when it got an urgent request to come up with an official banner of some sort that soldiers could carry into battle. At the time, the rebelling colonies were flying a flag that featured a variation of the British Union Jack in the canton surrounded on three sides with horizontal red and white stripes. (It looked like a knock-off of the British East India Company flag.)