A few days ago Meta Design/Font Shop founder Erik Spiekermann expressed his displeasure in a tweet: “Cannot stand that Trump uses my #FFMeta @ FontShop: (only in the background, but still) he only deserves Arial.”
That led Roger Black to tweet: “Trump does not deserve Arial.” Others chimed in that wingdings and dingbats were more appropriate for The Donald. From the incensed outcry of type lovers, one would think that Spiekermann had been violated or defamed by Trump. Type-loving tweeters had very specific views on what kind of personality deserved to use a humanistic sans-serif font that conveyed a calm, reasonable presence, and it wasn’t the bombastic candidate. For the sake of truth-in-typography, we suggest a more suitable option for Trump – Comic Sans.
As of this writing at 3:05 p.m., June 24, 2015, there are 25 declared Republican candidates and 14 declared Democratic candidates for the 2016 Presidential election. Of course, the count is still in flux, with about a dozen other wannabes rumored to be exploring entering the race. Shown here are the logos of the declared candidates who have logos (many don’t). Based strictly on their logos and nothing else, which candidate communicates “the right stuff”? Has anyone’s logo changed your opinion of his/her qualifications?
Recently Bloomberg Politics reporter Ali Elkin asked designer Sagi Haviv, a partner in legendary New York design firm, Chermayeff & Geismar @ Haviv, to critique the graphic brands of the then-current slate of Presidential candidates (now outdated). His critique is on the video below.
Disclaimer for U.S. voters: The brand identities of the 2016 Presidential candidate, shown here, do not in any way reflect the preference of any @Issue staff member for a particular candidate or logo.
Apology to non-U.S. @issue readers: If you don’t know anything about half of these candidates, don’t feel out of touch. Neither do a lot of Americans.
Read More »