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Republican party

Brand Logos

Which Logo Looks Presidential?

By Delphine Hirasuna | June 24, 2015June 24, 2015

Candidate_logos3

As of this writing at 3:05 p.m., June 24, 2015, there are 25 declared Republican candidates and 14 declared Democratic candidates for the 2016 Presidential election. Of course, the count is still in flux, with about a dozen other wannabes rumored to be exploring entering the race. Shown here are the logos of the declared candidates who have logos (many don’t). Based strictly on their logos and nothing else, which candidate communicates “the right stuff”? Has anyone’s logo changed your opinion of his/her qualifications?

Recently Bloomberg Politics reporter Ali Elkin asked designer Sagi Haviv, a partner in legendary New York design firm, Chermayeff & Geismar @ Haviv, to critique the graphic brands of the then-current slate of Presidential candidates (now outdated). His critique is on the video below.

Disclaimer for U.S. voters: The brand identities of the 2016 Presidential candidate, shown here, do not in any way reflect the preference of any @Issue staff member for a particular candidate or logo.
Apology to non-U.S. @issue readers: If you don’t know anything about half of these candidates, don’t feel out of touch. Neither do a lot of Americans.
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Posted in Brand Logos Tagged 2016 Presidential elecion, Ali Elkin, Ben Carson, Bernie Sanders, Bloomberg Politics, brand logo, Branding, Carly Fiorina, Chermayeff & Geismar, Democratic party, Donald Trump, George Pataki, Hillary Clinton, Jeb Bush, Lincoln Chafee, Lindsey Graham, logo, Marco Rubio, Martin O'Malley, Mike Huckabee, presidential candidates, presidential election, Rand Paul, Republican party, Rick Perry, Rick Santorum, Sagi Haviv, Ted Cruz

 

Publisher: Studio Hinrichs
Editor: Delphine Hirasuna
Design Director: Kit Hinrichs
Designer: Carrie Cheung

@Issue: Journal of Business and Design is a blog that focuses on topics of interest to designers, mar-com managers and corporate executives.

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