Delhaize, a supermarket chain in Belgium, issued its own private label brand of regional wines and commissioned Spanish design studio Lavernia & Cienfuegos to create a label that looked festive and fun and great for casual entertaining. Quirky characters carved out of cork represented the regional origin of each wine in a playful, unpretentious way. The label design positioned the house brand as a value product with personality.
Car emblems have existed almost from the inception of automobiles. Early cars had radiator caps that rested on top of the hood. At least one automaker got the idea of turning the cap into a hood ornament. Soon every automaker had an emblem or mascot adorning the hood of their car. In addition to giving the vehicle a decorative flourish, the emblem served as a brand identifier. Early carmakers based their designs on everything from national flags, family crests, coat of arms, constellation of stars, and animals that embodied the traits they admired. Today with the profile of cars looking so much alike, the emblem is often the only way we can identify the maker. See if you can recognize these. (Answers on the next page.)
Chanel let its Le Vernis line of fingernail polish take centerstage with this choreographed dance number by Grammy-nominated director Patrick Daughters and French set designer Aline Bonetto. Sassy fingers strut down a mini-runway to the doo-wop tune of “Little Bitty Pretty One” by Frankie Lymon and The Teenagers and break into chorus-line steps. The set incorporates several of the couture house’s symbols including the double “C” logo, pearl necklaces, and Coco Chanel’s famous mirrored spiral staircase. The closing credit cites the starring roles of the nail polish shades.
