The covers of most university catalogs typically show photos of the campus or students lounging around the quad, or just present a plain typographic title. The covers for the University of California Los Angeles (UCLA) Extension catalog are an exception to the norm. Since 1990, they have featured the works of several of the world’s best-known graphic designers, beginning with Paul Rand.
Directed by Doug Pray (Surfwise, Scratch, Hype!), “Art & Copy” is a new documentary about advertising and inspiration. George Lois, Mary Wells, Lee Clow, Dan Wieden, Hal Riney, Rich Silverstein and others featured were behind “Just Do It,” “I Love NY,” “Got Milk,” “Where’s the Beef?,” “Think Different” and brilliant campaigns for everything from cars to presidents. The social and cultural impact of their ads is brought to light in this exploration of art, commerce and human emotion. The film is underwritten by The One Club, founded in 1975 to recognize and promote excellence in advertising. “Art & Copy” is now playing in select theaters.