who deals with type concerns readability.
Unfortunately, this function is often
overemphasized at the expense of style,
individuality, and the very
effectiveness of the message itself.”
– Paul Rand
The covers of most university catalogs typically show photos of the campus or students lounging around the quad, or just present a plain typographic title. The covers for the University of California Los Angeles (UCLA) Extension catalog are an exception to the norm. Since 1990, they have featured the works of several of the world’s best-known graphic designers, beginning with Paul Rand.