YeZ, this is just a concept car, but consider the possibilities. Developed by Shanghai Automotive Industry Corporation (SAIC) in partnership with General Motors and Volkswagen, YeZ, which means “leaf” in Mandarin, not only absorbs carbon dioxide and water molecules from the atmosphere, it exhales oxygen. Through solar panels on its roof and wind turbines in its wheels, YeZ generates energy that it stores in its lithium ion batteries. YeZ is like a mechanized photosynthesis process. It is still a concept and only seats two, and no one has said how fast it can go, but consider the possibilities.
Editor’s Note: The global marketplace is real. Some brands are as familiar to consumers in Rio de Janeiro and London as they are to shoppers in New York City and Mumbai. That does not mean that the world now speaks a common design language nor approaches design in a universal way. What resonates in one culture may be rejected as odd, irrelevant or ignorantly offensive in another. In some cases, consumers may find the product appropriate, but the sales pitch tone-deaf and riddled with cultural clichés. Designers working across cultures confront the challenge of understanding differences in business and social customs, technologies, and typical design assignments as well as aesthetic preferences.
In the interest of broadening our knowledge, we are launching a “foreign correspondents” feature, beginning with our dear friends, Anita Luu and Sing Lin, two American designers who opened their Affiche International Asia office in Shanghai two years ago. An innocent question about the availability of Chinese typefaces led to a fascinating discussion, which is presented here.
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