It is nice to see that Apple is still channeling Steve Jobs in this new ad campaign by TBWA/Chiat/Day. The “Intention” video is classic Apple. Like Apple’s products and its packaging, it feels elegant, devoid of fussiness and ostentation. It communicates simply, directly, softly. It doesn’t provide boastful descriptions of its own engineering prowess or gee-whiz features. In fact, it doesn’t show or name its products at all. It tells you how it strives to deliver what you want to feel when using Apple products. It’s all about you… your desires… your pleasure. If iMac was a guy, he’d have women swooning at his feet.
For its first-ever International Design Alliance (IDA) Congress in Taipei this October, the organization put out a worldwide call for a poster design. The response was particularly nice. Here are four by Helmut Langer, James Chen, Katsunori Watanabe and Kazumasa Nagai.
What’s intriguing about the IDA Congress, themed “Design at the Edges,” is its cross-disciplinary approach, encompassing industrial design, communication design and interior architecture/design, and its big global-issue program, covering economic development, the Internet, biotechnology, urbanism and international migration. Nothing lightweight about the topics. Not what you expect from a design conference. If the speakers stay true to these subject categories, it may be the first design conference that truly focuses on the role that design can play in addressing the major problems confronting the world today.