Proposed 2012 Olympic Transport Posters
Graphic, minimalist and understandable in any language, this set of posters for the 2012 Olympics in London was designed by University of College Falmouth graduate, Alan Clarke. The design proposals were actually meant to brand the Transport of London, with text on each poster identifying which underground station links to each Olympics event. “My thinking behind these posters was to convey the movement and energy of the games in a simple abstract way,” Clarke explains. Clarke’s images are evocative of the visuals created by the legendary German designer Otl Aicher for the 1972 Munich Olympics. Clarke, who now works as a designer at Gendall in Falmouth, was a D&AD Best New Blood Winner for 2009.