Like fine wine, beautiful typography adds a touch of elegance wherever it appears. Creative agency Typejockeys in Vienna, let the typography serve as the graphic identity and packaging for Trapl, an award-winning wine made in Stixneusiedl, Austria, by vintner Johannes Trapl. Each of the seven varieties in the Trapl line has a uniquely designed label featuring Typejockeys’s hand-drawn letters, frames and ornaments. All the legal information is integrated into the wraparound typographic label, so there is no “back side.” Copper-colored foil stamping and blind embossing make for a sophisticated design that is consistently carried through even on the packing boxes.
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Editor’s note: Anybody who has been around Kit Hinrichs for long knows that he can’t resist beautifully designed books, especially if they are on design and typography. So, we asked him to tell us his favorite books from 2010 and why he liked them. We made him cull his favorites down to 9. Here’s what he had to say.
Here are my favorites. 1. George Lois, The Esquire Covers @MoMa. A look at some of the best magazine covers… EVER! 2. Mapping America: Exploring the Continent. A magical look at cartography from Lewis & Clark to the typographic textures of Paula Scher. 3. Alphabets: A Miscellany of Letters. An historical look at curious typographic forms from the origin of alphabets to x-rated typefaces.
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