Making the Plunge
San Francisco-based photographer Ryan Heffernan took these dramatic shots for a Japan Rags ad campaign. What looks like a freeze-frame photograph captured with split-second timing is actually a composite of three different stills.
ad campaign
Nike Recycled for a Better World
Made by Wieden + Kennedy from 100% recycled ad footage, the Nike “Better World” campaign features giants like Michael Jordan and Lance Armstrong and exhilarating sports feats. The two-minute video’s message is that sports inspires hope, fights prejudice, combats disease and just makes the world a better place. The recycled angle is getting a lot of media play, but that part seems misleading and irrelevant. The film clips are classics. They weren’t recycled out of necessity; they were just too good to remain stashed away, gathering dust in the archive.
Magazine Giants Argue Case for Print
Last week five of the top U.S.-based magazine publishers joined forces to launch a multi-million dollar “Power of Print” campaign, extolling the advantages of ink-on-paper magazines.
Over the coming months, nearly 100 magazine titles owned by Wenner Media, Time Inc., Conde Nast, Meredith Corporation and Hearst Magazines plan to print 1,400 pages of “Power of Print” ads, reaching an average of 112 million readers a month.
Created by Y&R New York, the ads will appear in prime magazine positions, that typically would cost regular advertisers around $90 million. The ads will roll-out in May issues as full-color spreads boasting headlines such as, “We Surf the Internet. We Swim in Magazines” and “Will the Internet Kill Magazines? Did Instant Coffee Kill Coffee?” In June, another set of ads will feature covers of popular magazines embedded in text.