Until now, 3-D mapping has largely been used to project dazzling special effects onto the facade of buildings at outdoor events. The display of colored lights, towering cascading images and shadows of dancing giants enthralled crowds. But as awesome as these performances were, they felt random and experimental, a new invention that had potential but, as yet, no defined purpose beyond a gee-whiz demonstration of its possibilities. That’s why this 3-D court projection produced by Virginia-based Quince Imaging in partnership with the Cleveland Cavaliers basketball team is so interesting. It uses 3-D mapping to enhance the excitement by integrating it into its regular program. Using a combination of 3-D mapping techniques and video content produced by the Cavaliers’ QTV team and Think Media, Quince transformed the court surface and surrounding screens into an immersive video environment. The system was comprised of 16 HD projectors, creating a pixel space of 3600×1878.
Luxury carmaker Mercedes-Benz demonstrated how its amazing Magic Body Control suspension system offers passengers a smooth ride through the use of placid chickens funky dancing to Diana Ross’s “Upside Down” disco tune. For those of you who have never met a chicken that wasn’t already baked, grilled or fried, you should know that live chickens have the natural ability to keep their heads perfectly still even when their bodies are moving. For German ad agency Jung von Matt/Neckar Stuttgart, this chicken analogy seemed like a much more memorable and fun way to explain how Mercedes’s suspension system offers awesome motion stability. Daniel Warwick directed the dance number. No CGI was used in the making of this video; the chickens did it all with a few helpful hands.
German magician Simon Pierro reviews the iPad iOS, demonstrating feats through sleight-of-hand and digital illusions. Aside from the fact that Pierro is an awesome performance artist, you have to admire his code-writing genius. He had to have spent hours designing apps and editing video and then working out split-second timing to have the image on the screen materialize seamlessly as a real object in hand. It used to be that magicians worked with smoke and mirrors, now the act is man and machine. Although this is entertainment masquerading as product demo, it is a clever sales pitch for iPad engineering – color clarity, speed, multi-screen patterns, instantaneous rotation of images so they can enter screen right and exit screen left or the other way around. At a trade show, Pierro’s act is sure to stop passersby in their tracks, and leave people marveling not only over what a great magician can do, but the iPad too.
When you are given an assignment to demonstrate the awesome special effects possible on paper, you need subject matter worthy of such dazzling printing feats. Superheroes. Pirates. Bigfoot. Weird larger-than-life creatures. Spies. It didn’t take long to figure out where to find all of them in one place – at 826 National, a nonprofit network of tutoring, writing and publishing centers for kids, ages 6 to 18. The 826 centers are “disguised” as retail stores, selling gear for “real” working pirates, superheroes, time travelers, bigfoot researchers, robots and so on.