Luxury carmaker Mercedes-Benz demonstrated how its amazing Magic Body Control suspension system offers passengers a smooth ride through the use of placid chickens funky dancing to Diana Ross’s “Upside Down” disco tune. For those of you who have never met a chicken that wasn’t already baked, grilled or fried, you should know that live chickens have the natural ability to keep their heads perfectly still even when their bodies are moving. For German ad agency Jung von Matt/Neckar Stuttgart, this chicken analogy seemed like a much more memorable and fun way to explain how Mercedes’s suspension system offers awesome motion stability. Daniel Warwick directed the dance number. No CGI was used in the making of this video; the chickens did it all with a few helpful hands.
The visual identity system for Southern California-based Dripp Coffee Shop is intriguing for what is fixed and what is flexible. Designed by Turner Duckworth San Francisco and London, the Dripp branding system centers around a hand-drawn script logotype which angles upward. The rest of the visual content is structured within a grid of color blocks with minimal flat-graphic images. The flourished style of the letters sets the logo apart from the rest of the visual content and, by contrast, draws attention to itself. The silhouetted objects themselves can be changed to suit the product, season or event, as long as they retain the stylized look and simplified color palette of the brand – as shown in the set of posters below created by Turner Duckworth. This graphic system also accommodates changing needs and uses, including this sleeveless hot paper cup design by Istanbul-based designer Salih Kucukaga.
When El Paso Chile Co. commissioned Charles S. Anderson Design in Minneapolis to create a new packaging system for its retail salsa and marinade lines, it wanted to make sure that consumers grasped the fact that its products were authentic Tex-Mex, not wannabe imitations made in places like Cincinnati or Brooklyn. A border town in far west Texas, El Paso is so close to Juarez in Mexico that the two cities are sometimes considered one metro area. El Paso Chile Co. knows its salsas and wanted the packaging to capture that in look and feel.
Anyone who has ever driven in San Francisco knows how hard it is to find parking, metered or otherwise. San Francisco drivers regularly pray to the “parking gods” and sometimes feel obligated to eat at a certain restaurant — “the food is so-so, but the parking is good” — simply because there’s an open spot nearby. This situation is exacerbated because the hills are so steep that it’s preferable to use a quarter tank of gas looking for parking than having to walk up or down hill. Now the city is trying to guide drivers to open spots by graphically showing them open spaces on their mobile phones. They claim that the parking map is updated every five minutes. Ha! Since when did a parking space stay open for a full five minutes in San Francisco! Many of us are beyond skeptical, but a designer in Kit’s office says that he has tried SFPark and it works.