To introduce its new Maps game, Google+ built a real-life version of Google Maps in the shape of a gigantic yellow cube, and had two players navigate the urban maze by rolling and tilting a little blue ball across the thoroughfares to reach its destination. Created by San Francisco-based Venable Bell & Partners with New York-based 1st Ave Machine, the “Explore Your World” video promotes the online version of this game by demonstrating how it works if it were life-size.
German magician Simon Pierro reviews the iPad iOS, demonstrating feats through sleight-of-hand and digital illusions. Aside from the fact that Pierro is an awesome performance artist, you have to admire his code-writing genius. He had to have spent hours designing apps and editing video and then working out split-second timing to have the image on the screen materialize seamlessly as a real object in hand. It used to be that magicians worked with smoke and mirrors, now the act is man and machine. Although this is entertainment masquerading as product demo, it is a clever sales pitch for iPad engineering – color clarity, speed, multi-screen patterns, instantaneous rotation of images so they can enter screen right and exit screen left or the other way around. At a trade show, Pierro’s act is sure to stop passersby in their tracks, and leave people marveling not only over what a great magician can do, but the iPad too.
When you are given an assignment to demonstrate the awesome special effects possible on paper, you need subject matter worthy of such dazzling printing feats. Superheroes. Pirates. Bigfoot. Weird larger-than-life creatures. Spies. It didn’t take long to figure out where to find all of them in one place – at 826 National, a nonprofit network of tutoring, writing and publishing centers for kids, ages 6 to 18. The 826 centers are “disguised” as retail stores, selling gear for “real” working pirates, superheroes, time travelers, bigfoot researchers, robots and so on.