Advertising

Mercedes-Benz’s Poultry in Motion

By Delphine Hirasuna | November 18, 2013September 12, 2014

Luxury carmaker Mercedes-Benz demonstrated how its amazing Magic Body Control suspension system offers passengers a smooth ride through the use of placid chickens funky dancing to Diana Ross’s “Upside Down” disco tune. For those of you who have never met a chicken that wasn’t already baked, grilled or fried, you should know that live chickens have the natural ability to keep their heads perfectly still even when their bodies are moving. For German ad agency Jung von Matt/Neckar Stuttgart, this chicken analogy seemed like a much more memorable and fun way to explain how Mercedes’s suspension system offers awesome motion stability. Daniel Warwick directed the dance number. No CGI was used in the making of this video; the chickens did it all with a few helpful hands.

Brand Logos

At Don Belisario Restaurant, It’s All in the Family

By Delphine Hirasuna | August 9, 2012September 4, 2014

Even though I am an unabashed carnivore who enjoys eating meat with most meals, I have no desire to be on a first name basis with my food and prefer not to know their extended family, much less admire their fashion sensibility. Still, this concept for Don Belisario, a rotisserie chicken restaurant in Lima, Peru, is playful, charming and thoughtfully executed. Conceived by Lima-based agency, Infinito, the brand revolves around Don Belisario, the patriarch of a distinguished and well-heeled poultry clan. The chicken family’s framed woodcut-style portraits grace the walls of the eatery, with each of their names shown in the brand’s unique typographic style. Every detail – from the napkins, dinnerware, restroom signs to the menu books — integrates the theme. It’s a fun concept, but I keep imagining ordering my meal by name. “I’ll have Dona Filomena oven-roasted, and my friend will have Pascual hard-boiled.”