disaster

Illustration

Comic Book Depiction of Volkswagen Emergency Brake System

By Delphine Hirasuna |

Anyone who has read an action comic book knows what a cataclysmic impact looks like. Splat! Pow! Blam! Swoosh! Clouds of dust, explosive rays, stars. Adam&Eve DDB London worked with illustrator John Rogers to demonstrate how Volkswagen’s City Emergency Brake system can avert disaster by using a comic book illustrative style and visual sound effects. It certainly beats the more realistic approach of showing blood and gore, police cars and the message “don’t let this happen to you.”

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Advertising

An Ad That Has London Buzzing

By Delphine Hirasuna |

The winter of 2009-2010 proved disastrous for registered beehives in London. About a third of the registered bee colonies collapsed, poising an enormous threat to food growth in the United Kingdom. According to U.N. statistics, the decline of the honey bee population in Europe is now between 10 and 30 percent; in the United States, it is at 30 percent, and in the Middle East, up to 85 percent of the bee population has disappeared. This is worrisome. Of the 100 crop species that provide 90 percent of the world’s food, over 70 are pollinated by bees.

London recently teamed with LIDA Agency and M&C Saatchi to launch a Capital Bee Campaign to raise awareness of how human behavior is endangering local bees. The campaign includes a series of billboards and YouTube videos to change public beehavior.

Public Service Campaign

Japanese Red Cross QR Code Appeal

By Delphine Hirasuna |

Help Japan Now

SET creative agency in Japan, which has produced a number of imaginative QR code designs, has created this QR code logo for the Japanese Red Cross. The code reveals information on how to donate to the earthquake/tsunami relief effort in northern Japan. Worldwide, you can donate to a number of relief organizations that are helping victims of the devastating disaster, and we hope you will.