Unbeknownst to most sports fans was a completely different Super Bowl competition being played out on the sidelines. Sponsored by Intuit, maker of QuickBooks, TurboTax, Intuit and Quicken software, the contest drew 15,000 small business contenders who vied for the chance to win a free 30-second spot during the big game last weekend.
And the Intuit winner was GoldieBlox, a startup that offers construction toys strictly for little girls. A Kickstarter-funded project, GoldieBlox was founded by Debbie Sterling, a Stanford-graduate engineer who was disturbed to learn that 89% of all engineers in America were men. Taking a walk through a toy store, Sterling noted that the “blue aisle” was lined with construction toys and chemistry sets, while the “pink aisle” had lots of princesses and dolls. Sterling vowed to redecorate the “pink aisle” with construction toys to send little girls the message that they could pursue a career in science, engineering, technology ad math too. San Francisco-based Sterling developed an interactive storybook series with a companion construction kit. The book’s heroine is a girl named Goldie who likes to invent mechanical things and seeks the assistance of the young reader to build them using pieces from the project kit.
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A USB socket that doesn’t need an adapter? It’s about time!! Product designers and engineers have focused on extending the battery life of laptops, iPods, cell phones, digital cameras, wireless headphones and the like. That’s all well and good, but at some point, they still all need to be recharged. They still all require a clunky AC adapter to plug the device into the wall socket. Here’s a solution that approached the problem from another direction – not by redesigning the electronic gadget, but by redesigning the electrical outlet.
The U-Socket is a duplex AC receptable with built-in USB ports that can power any device that is capable of being charged via a 5V power adapter. Replacing the standard 3-prong AC wall socket with one that has two USB sockets alleviates users of the need to have an adapter. In addition to making consumers happy, it would seem that any portable electronics device-maker would welcome this change. Here’s the rub: You have to swap out your wall sockets if you want to live in an adapter-free world. The best place to start, in my opinion, is in hotel rooms. Not having to haul around a tangled mass of cords and adapters would free up space in your luggage and make it lighter to carry too. A USB socket would be a hotel guest amenity that beats having a piece of chocolate on your pillow at night.