“Charity Ball” is one of the many innovative nonprofit programs supported in part by Ideas That Matter, a grants initiative developed by Sappi Fine Paper exclusively for those in the design business. Knowing that designers are frequently asked to donate their services to create promotional campaigns (print and digital) for nonprofit causes, Sappi came up with a grant program to help defray production expenses for public awareness and fund-raising materrials. Since it was founded in 1999, Ideas That Matter has funded more than 500 programs for a total of more than $12 million worldwide for nonprofit programs that benefit communities, the environment, the planet, quality of life and human health. Charity Ball is just one of those programs. July 11th is the deadline for applying for a 2014 Ideas That Matter grant. Read how to apply by clicking on the Sappi Ideas That Matter link in the sponsor’s column at left.
The weather was reportedly mild when TBWA Canada filmed this 2014 Nissan Rogue commercial in Toronto last fall, so it seems prescient that they so accurately recreated the monster blizzard that would assault the Northeast this winter. Who knows, maybe in the brutal whiteout conditions of the recent Polar Vortex, real zombie snowmen were angrily roaming about wreaking havoc. This 60-second spot, which plays like a trailer for a sci-fi thriller, was directed by Mark Zibert, with production by Sons and Daughters, post-production by The Mill, and TBWA executive creative direction by Allen Oke.
Unbeknownst to most sports fans was a completely different Super Bowl competition being played out on the sidelines. Sponsored by Intuit, maker of QuickBooks, TurboTax, Intuit and Quicken software, the contest drew 15,000 small business contenders who vied for the chance to win a free 30-second spot during the big game last weekend.
And the Intuit winner was GoldieBlox, a startup that offers construction toys strictly for little girls. A Kickstarter-funded project, GoldieBlox was founded by Debbie Sterling, a Stanford-graduate engineer who was disturbed to learn that 89% of all engineers in America were men. Taking a walk through a toy store, Sterling noted that the “blue aisle” was lined with construction toys and chemistry sets, while the “pink aisle” had lots of princesses and dolls. Sterling vowed to redecorate the “pink aisle” with construction toys to send little girls the message that they could pursue a career in science, engineering, technology ad math too. San Francisco-based Sterling developed an interactive storybook series with a companion construction kit. The book’s heroine is a girl named Goldie who likes to invent mechanical things and seeks the assistance of the young reader to build them using pieces from the project kit.