“Charity Ball” is one of the many innovative nonprofit programs supported in part by Ideas That Matter, a grants initiative developed by Sappi Fine Paper exclusively for those in the design business. Knowing that designers are frequently asked to donate their services to create promotional campaigns (print and digital) for nonprofit causes, Sappi came up with a grant program to help defray production expenses for public awareness and fund-raising materrials. Since it was founded in 1999, Ideas That Matter has funded more than 500 programs for a total of more than $12 million worldwide for nonprofit programs that benefit communities, the environment, the planet, quality of life and human health. Charity Ball is just one of those programs. July 11th is the deadline for applying for a 2014 Ideas That Matter grant. Read how to apply by clicking on the Sappi Ideas That Matter link in the sponsor’s column at left.
The Dutch Simavi Foundation, an organization dedicated to promoting safe drinking water, sanitation and hygiene in the poorest regions of developing countries, launched its own line of body soaps to help fund their programs. There’s no need to appeal to public’s sense of duty to get people to buy Mama Sopa soaps and bath gels, however. The playful yet sophisticated packaging of Mama Sopa rises to the level of any high-end branded product on retail shelves. Consumers will want to buy the product simply because they like it, not just because they see this as a way to make a charitable donation. Ina Meijer and Marjolijn Stappers of Con-fetti design agency created the playful hand-drawn identity of a woman with curly tall hair and big eyes. A muted color palette of apricot, taupe and seafoam blue gives the packaging a spa-like style that projects a clean, warm and relaxed look. Mama Sopa undoubtedly makes buyers feel good – doubly so knowing that they are helping to give poor regions sustainable access to safe drinking water, a problem that afflicts more than a billion people today.
Orchestre Symphonique Genevois, comprised of about 70 amateur musicians, is Geneva’s premier amateur orchestra. In rebranding itself, the Orchestre sought an identity that combined the elegance of classical music with contemporary communication and interactive media. Swiss brand strategists KW43 Branddesign took this assignment literally and developed a logotype that evoked both the look of music and the actual sound. The dot of the “I” and the whimsical finials for letters like r, y and g can be read as musical note heads. Put the notes together and they create a melody that the Orchestre calls its new “sound logo.”