Orchestre Symphonique Genevois, comprised of about 70 amateur musicians, is Geneva’s premier amateur orchestra. In rebranding itself, the Orchestre sought an identity that combined the elegance of classical music with contemporary communication and interactive media. Swiss brand strategists KW43 Branddesign took this assignment literally and developed a logotype that evoked both the look of music and the actual sound. The dot of the “I” and the whimsical finials for letters like r, y and g can be read as musical note heads. Put the notes together and they create a melody that the Orchestre calls its new “sound logo.”
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A grand palace it isn’t, but for down-on-their-luck laborers who gather informally on street corners and in parking lots hoping that an employer will drive up and offer them a job for the day doing clean-up chores, construction or agricultural work, the self-contained Day Labor Station is a joy to behold. Basically a semi-permanent open box with a canopy, the compact shelter houses a restroom, bleacher seating, a kitchen cubicle to make food or sell it, an education/training space, and a meeting area where employers can interview candidates privately. The entire structure is built to be environmentally sustainable, using solar power, a fresh and greywater system, and green and recycled materials.
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