Designers are not just ordinary consumers in the battle against suffocating the planet with litter. They are the best prevention and the last defense. Aesthetic sensitivity, retail presence, brand positioning, ease-of-use, safety, etc. are critical considerations when designing, and much more fun than thinking about the packing materials used. As important as it is to recycle and minimize waste that goes to landfill, more pressing is what gets blown away as litter. Fast-food takeout boxes probably kill more creatures than the high-fat junk food they hold. Bad typography may be annoying to read, but you never hear about seagulls strangling on overextended serifs, nor about coral reefs stomped to death by insensitive use of graphic standards. There should be life after design. Design for the afterlife. Happy Earth Month.
Anyone who has witnessed a food photo shoot knows that there is a vast difference between making food look delicious through the lens of a camera and actually making it taste great. This is true of both gourmet dishes concocted by renowned chefs and fast foods sold from a drive-thru window. Under hot studio lights, fresh vegetables wilt, peaches turn brown, hot foods coagulate and moist foods dry out. Photographers use “stand-in” foods during set-up and have back-ups in case the “star dish” proves not to be photogenic. Food stylists have an arsenal of tricks to simulate, imitate, and enhance ingredients to create a “just-made” illusion. Styling this hamburger shoot for McDonald’s is tame compared to most food shoots. What it didn’t show is what a Big Mac looks like after it has been wrapped in paper flattening out the bun and squashed into a bag with fries on top.