Folk Art

Old Tech, New Art

For more than a century, the QWERTY typewriter was the most important business tool in any office. Millions were made and sold. Then in the 1980s, along came the desktop computer and within a decade, typewriters were destined for the trash heap. Where most people saw outmoded technology, illustrator/sculptor Jeremy Mayer in Oakland, California, looked beyond the typewriter’s original function and saw an intriguing array of metal shapes and forms that could be reassembled into full-scale anatomically correct human and animal figures.

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Advertising

Volkswagen Phaeton Elevates Ads to Fine Art

When you consider standard car ads, you can pretty much imagine the scenario – beautiful young couple driving over curvy scenic roads or attracting envious stares from suburban neighbors as the car pulls into the driveway. So it is refreshing to see how Volkswagen Phaeton has elevated its ads to fine art in order to convey the handmade quality of the luxury sedan. In India, DDB Mudra Group in Mumbai suggested the artisan’s pride of craftsmanship and attention to intricate details through the use of a traditional Indian art form. The way the Phaeton is integrated into the art is both surprising and memorable. More importantly, this isn’t a “foreign” ad jarringly adapted to an Indian audience. It speaks directly to India’s rich aesthetic heritage.

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