Johannesburg-based ad people Jeff Tyser and Kerryn-lee Maggs traveled through seven African countries in 150 days, covering 22,500 kms. They didn’t bore their friends and colleagues with hundreds of snapshots of themselves standing in front of scenic lookouts, etc. Instead they presented the highlights in succinct infographics. Very effective and memorable.
“Enough with the typography already!” My complaint to Kit is that every other story he wants to post in @Issue has to do with type. So, I’m writing this somewhat under duress.
“Humor me,” Kit says.
But the truth is that perhaps more than any time in history, the average person on the street is acutely aware of the differences in typefaces. Thanks to the computer, we can pick the digital font that suits our mood and voice. As a culture, we have become type snobs, sneering at Comic Sans, forming snap opinions about people who make Arial their default font, arguing over whether Helvetica is deserving of its popularity, and ridiculing some faces as “so last century.”