The words “typeface” and “character” are fitting terms to describe fonts. When listening to good designers talk about them, you would think they were gossiping about people. They talk about their emotional qualities, complain about what they perceive as their flaws, get blushingly specific about their physical beauty. For them, some typefaces are casual flings, good for a quickie when the mood strikes and the lighting is right; with others, they are in love and ready to commit for life. For many designers, a studying letterforms is more engaging than reading what the collected letters have to say.
The feel-good video of the year, the Pink Glove Dance was put together by the employees of Providence St. Vincent Medical Center in Portland, Oregon, to generate funds for and raise awareness of breast cancer. Created and directed by Emily Somers, the video features some 200 real St. Vincent doctors, nurses, lab techs, and kitchen and janitorial staff who volunteered to participate in the making of this joyful public service plug. Filmed at the hospital during a regular workday, the employees donned pink exam gloves (the signature color for breast cancer awareness) and danced to the beat of “Down,” the R&B song by Jay Sean. Medline Industries, Inc., the company that makes the gloves and produced the video, will donate a portion of the Generation Pink gloves toward mammograms for uninsured women. This all goes to show that public service videos, even for a subject as grim as breast cancer, can be uplifting and fun.