There are some retail brands that we can spot a mile away, driving 65 miles per hour, even before we can make out the letters in the name or the logo. We recognize the brand by its signature colors. Color is a critical part of any graphic identity system. Some designers reformulate colors by tweaking the hues –making shades richer, darker, lighter or more orange, green or purple, etc. — to strengthen their proprietary link to a brand. Others simply choose “off-the-shelf” colors but display them consistently in the same combination –e.g., red, white and blue and a certain North American country. This quiz challenges you to match these color swatches with the brands they represent. Good luck! See answers after the jump.
The words “typeface” and “character” are fitting terms to describe fonts. When listening to good designers talk about them, you would think they were gossiping about people. They talk about their emotional qualities, complain about what they perceive as their flaws, get blushingly specific about their physical beauty. For them, some typefaces are casual flings, good for a quickie when the mood strikes and the lighting is right; with others, they are in love and ready to commit for life. For many designers, a studying letterforms is more engaging than reading what the collected letters have to say.
Pentagram, the international design consultancy, celebrated its 40th anniversary this year with a stop-motion video, narrated by a voice that sounds somewhat like the Dos Equis “most interesting man in the world.”
“The Forty Story” is a tale of a boy born on the day that Pentagram opened its doors in London, and shows how his life has been impacted by 40 years of Pentagram design. To chronologically (more or less) knit together a small sampling of Pentagram’s amazingly diverse body of work, the storyline veers wildly, starting out by claiming the boy was born in a BP petrol station, walking in Clarks shoes by age 1, shaving with a disposable razor by age 3, publishing poems about Pirelli tires with a Parker Pen by age 6, and acclaimed by Reuters as a lad before being panned by Italy’s 24 Ore and resorting to antidepressants. The story goes on until he finds love and contentment, with Pentagram’s portfolio of projects flashing across the screen.
The script was written by Naresh Ramchandani and Tom Edmonds, directed by Christian Carlsson, with titles by John Rushworth.
Congratulations on your first 40 years, Pentagram! May your next 40 years be just as stellar.