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@issue Team

Publisher: Studio Hinrichs
Editor: Delphine Hirasuna
Design Director: Kit Hinrichs
Designers: Carrie Cheung + Chloe Cunningham
@Issue: Journal of Business and Design is a blog that focuses on topics of interest to designers, mar-com managers and corporate executives.

Quote Of The Week

Get rid of everything that is not essential to making a point.
- Christoph Niemann

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penguin

Design Quizzes

Quiz: Brand Signature Colors

By Delphine Hirasuna | July 1, 2013September 4, 2014

There are some retail brands that we can spot a mile away, driving 65 miles per hour, even before we can make out the letters in the name or the logo. We recognize the brand by its signature colors. Color is a critical part of any graphic identity system. Some designers reformulate colors by tweaking the hues –making shades richer, darker, lighter or more orange, green or purple, etc. — to strengthen their proprietary link to a brand. Others simply choose “off-the-shelf” colors but display them consistently in the same combination –e.g., red, white and blue and a certain North American country. This quiz challenges you to match these color swatches with the brands they represent. Good luck! See answers after the jump.


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Posted in Brand Logos, Quizzes Tagged 65 miles per hour, beer, blue, BP, BP Green, brand, brands, British Petroleum, color swatches, Colors, combination, consistently, critical, darker, designers, display, driving, Exxon Mobil, Federal Express, FedEx, Flickr, Flickr colors, Good luck!, Google, Google colors, graphic identity system, Green, Heineken, hues, IKEA, letters, lighter, link, logo, making, MasterCard, MasterCard colors, Microsoft, Microsoft colors, Mobil, mph, North American country, off the shelf, orange, part, penguin, Penguin books, proprietary, purple, recognize, red, reformulate, Retail, richer, shades, Shell, Shell Gas, signature colors, spot, strengthen, Symantec, Symantec Yellow, Taco Bell, Taco Bell colors, Tiffany & Co., tiffany blue, tweaking, Twitter, Twitter blue, VISA, Visa colors, white, Windows
Design Quizzes

Quiz: Brands That Are for the Birds (In a Good Way)

By Delphine Hirasuna | January 10, 2013September 4, 2014

When it comes to brand mascots, birds seem to soar above all the rest of the creatures in the animal kingdom. It may be because bird species are so distinctively different, not just in how they look and sound, but in temperament and personality traits. Some are peace-loving; others aggressive. Some are sweet and melodious; others playful and loud. Birds also are closely identified with specific regions of the world. No matter what your brand attributes are, there is probably a bird species that is right for you. Which brings us to our quiz. Guess which brands these birds represent.


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Posted in Brand Logos, Quizzes Tagged 1977 Pontiac FIrebird, above, Aflac, Aflac Duck, Aflac logo, aggressive, Air China, Air Jamaica, Air Jamaica logo, all the rest, American Airlines, Angry Birds, animal kingdom, Answers, Arizona Cardinals, Armani logo, Atlanta Falcons, Badtz Maru, Baltimore Orioles, bird species, birds, brand mascots, brand quiz, Brands That Are for the Birds, creatures, Crystal, different, distinctive, Dove, emblem, Fruit Loops, Giorgio Armani, Giorgio Armani logo, Great Seal, in a good way, JAL, Japan Airlines, logo quiz, loud, Nestle, Nestle logo, one dollar bill, Original Penguin, Orioles, Orioles Logo, peace-loving, Pelikan, Pelikan logo, penguin, Penguin books, penguin logo, personality traits, playful, quiz, Sanrio, soar, sound, Swarovski, sweet melodious, tempermant, Toucan Sam, Tweety Bird, Twitter, Twitter bird, U.S. Dollar, U.S. Postal Service, United States Postal Service, USPS, Warner Bros., WB
Brand Logos

Books of a Feather Flock to Penguin

By Delphine Hirasuna | December 18, 2012September 4, 2014

It is hard to say what will happen to the penguin logo when Penguin Books and Random House complete their merger, announced in October, but I can’t imagine that the pudgy little bird won’t survive. Founded in the UK in 1935 to bring well-designed quality paperbacks to the market, Penguin Books made the flightless bird its trademark from the start. The first penguin was drawn by designer Edward Young, with Gill Sans specified for the typeface, and covers showing three bands of color used to organize titles by genre – orange for fiction, dark blue for biographies, etc. Typographer Jan Tschichold modified the logo in 1946 and redesigned some 500 Penguin books and also wrote a four-page design manifesto, “Penguin Composition Rules.” In 2003, Pentagram’s Angus Hyland tweaked the penguin logo some more.

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Posted in Brand Logos, Posters Tagged 1935, 77 years, Angus Hyland, announced, biographies, Bird, books of a feather, Color, complete, covers, dark blue, designer, Edward Young, extended, fiction, first, flightless, flock to penguin, founded, genre, Gill Sans, happen, hard, image, Jan Tschihold, Kuala Lumpur International Book Fair, little bird, logo, logo 1946, market, merger, modified, More than Just classics, obvious choice, orange, organize, paperbacks, penguin, Penguin books, Penguin brand, Penguin Composition Rules, penguin logo, Pentagram, pneguin, pudgy, quality, Random House, specified, start, three bands, titles, trademark, tweak, typeface, typographer, UK, well-designed, Y&R Malaysia

Books

The World’s Best Typography: The 40th Annual of the Type Directors Club

This beautiful 384-page book features over 500 full-color images of international graphic design and type design in a wide range of categories, including books, magazines, corporate identities, logos, stationery, annual reports, video and web graphics, and posters.

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Museum
Exhibition


Last Supper in Pompeii: From the Table to the Grave
@San Francisco
Legion of Honor
April 18–August 30, 2020

The exhibition brings us back into this world by focusing on everyday life and especially on food and drink. Along with the pots, pans, and other paraphernalia in the distribution, preparing, and serving food, this exhibition includes glorious works of art, which reveal the splendor and luxury loved by the wealthy Romans who called Pompeii their home.

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Event


AIGA Design Conference
March 30–April 1, 2020

AIGA has curated such an inspirational community that countless designers across the globe are members. Isn’t it time to attend the event built for that exact purpose? This conference focuses on connecting designers by inspiring creativity, networking, and learning.

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