When evaluating the visibility of a logo design, most designers consider how it will look in all kinds of situations — printed on advertisements, cast in metal, embossed on letterhead, foil-stamped on packaging, blown up to a mega-size for environmental signage, etc. Logos for apps, however, are different. The most important test is how the mark will look at less than a quarter-inch high when viewed on a smartphone or laptop screen. Here’s a quiz to see if you can name these app brands, shown here larger than they are normally seen.
Authored by Jessica Helfand and Michael Bierut. The Design Observer has hosted conferences, launched a publishing imprint, hosted three podcasts, and attracted more than a million followers on social media. All of these enterprises are rooted in the original mission to engage a broader community by sharing ideas on ways that design shapes―and is shaped by―our lives.
Now – May 12, 2019
Frida Kahlo: Appearances
This exhibition presents personal artifacts, belonging, to the iconic Mexican Artist, Freda Kahlo at Brooklyn Museum.
May 07, 2019 — May 10, 2019
HOW Design Live is a career-changing, life-altering experience that attracts innovative designers, marketers, and creative leaders at the forefront of their industries. With 7 conference tracks and over 95 hours of programming over 4 days, you’ll walk away with new skills that are essential for today’s creative professionals.