journal of business and design

Advertising

Origami Goes High Tech

By Delphine Hirasuna |

Origami (which means “to fold” + “paper” in Japanese) is one of the oldest and humblest art forms around, dating back thousands of years, and stop-motion 3-D animation is one of the newest and most technologically advanced art forms. It’s interesting that the two mediums have found each other and it was love at first sight. As time-consuming and difficult as some origami forms are to fold by hand, paper as a construction material is sturdy but flexible, buildable at a small scale, and relatively cheap. In the case of this video ad for Hamburg’s charitable lottery, Deutsche Fernsehlotterie, a whole village with inhabitants and vehicles were brought to life out of paper. Hamburg-based agency, Zum Goldenen Hirschen spearheaded this ad, with Hans-Christoph Schultheiss directing.

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Packaging

Grape Expectations

By Delphine Hirasuna |

Delhaize, a supermarket chain in Belgium, issued its own private label brand of regional wines and commissioned Spanish design studio Lavernia & Cienfuegos to create a label that looked festive and fun and great for casual entertaining. Quirky characters carved out of cork represented the regional origin of each wine in a playful, unpretentious way. The label design positioned the house brand as a value product with personality.

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Packaging

Swedish Food Packaging That Delivers

By Delphine Hirasuna |

Middagsfrid — a service that delivers wholesome fresh foods, menu plans and recipes to subscriber homes in Stockholm — has launched a line of its own branded products. Stockholm-based agency, Bold, designed the packaging in collaboration with illustrator Peter Herrman. To create a sense of an ideal world filled with preservative-free, farm-to-table ingredients, Herrman sketched a fanciful landscape with a giant cheese grater and mixing bowl tucked among the houses, along with grazing cows and other livestock, horse-drawn cart, fruit-bearing trees and flowers. The idyllic scene is printed on newsprint-like stock to mirror the humble way locally grown goods are wrapped and affixed with a simple red label. The look suggests quality and craftsmanship.

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Advertising

Berliner Philharmoniker’s Intimate “Surround Sound”

By Delphine Hirasuna |

Speaking of up-close-and-personal and really getting into the music, here’s a print ad campaign for the Berliner Philharmoniker. Designed by Scholz & Friends Berlin, with photography by Mierswa Kluska and art direction by Bjorn Ewers, these images were shot from inside the musical instrument using a macro lens. The wind pipes of the pipe organ gleam with wondrous complexity. The violin’s sound holes filtering in exterior light make the space look vast and architectural, like a medieval theater. The flute is beautiful in its simplicity. It’s a whole new way of appreciating music.

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Humor

Abused to Make a Point

By Delphine Hirasuna |

For home remodelers weighing whether real hardwood or Pergo XP laminate will wear better on the floor, check out this marketing video, produced by Atlanta-based ad agency, Fitzgerald+CO. Pergo XP foregoes the standard product performance demonstration and shows a cast of odd characters performing unspeakable acts on the flooring. Fitzgerald+CO wisely chose to film the ad in Venice Beach, California, where even bikini-clad roller skaters and Mr. Universe muscle men don’t cause a stir — just another day at the beach.