Advertising

Mercedes-Benz’s Poultry in Motion

By Delphine Hirasuna | November 18, 2013September 12, 2014

Luxury carmaker Mercedes-Benz demonstrated how its amazing Magic Body Control suspension system offers passengers a smooth ride through the use of placid chickens funky dancing to Diana Ross’s “Upside Down” disco tune. For those of you who have never met a chicken that wasn’t already baked, grilled or fried, you should know that live chickens have the natural ability to keep their heads perfectly still even when their bodies are moving. For German ad agency Jung von Matt/Neckar Stuttgart, this chicken analogy seemed like a much more memorable and fun way to explain how Mercedes’s suspension system offers awesome motion stability. Daniel Warwick directed the dance number. No CGI was used in the making of this video; the chickens did it all with a few helpful hands.

Packaging

Ricola Sore Throat Relief With a Twist

By Delphine Hirasuna | May 28, 2013September 4, 2014

Have a sore throat? Can’t swallow without wincing? Hard to talk, much less sing? The packaging of Ricola Herbal Throat Lozenges understands. The Ricola Music Edition product wrappers, created by Hamburg-based ad agency Jung von Matt, with illustrations by Julian Canaveses, features distressed singers who represent different styles of music, from pop and opera to rap and rock ‘n roll. It’s possible to recognize Luciano Pavarotti and Elvis Presley, but not sure about the others. The tagline “Unwrap Your Voice” implies quick relief. No need to read the small print about what soothing ingredients are inside. One look at the pictures tells consumers that Ricola knows what a sore throat feels like and that relief is just a twist away.