Lacoste has borrowed a page from real printed books, and gone one better, with this engaging online pop-up book dedicated to its founder Rene Lacoste. The six-chapter story is set to a lively ragtime tune and sound effects. Clicking on a chapter prompts visuals to pop up, and following the finger-pointing tab reveals a “gatefold” sidebar with explanatory text, old photos and vintage flim clips. A hybrid of different communications media, the online pop-up book tells the corporate story in a fresh way.
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With the kick-off of New York Fashion Week, Pantone has come out with its report on spring 2011 color trends. Their survey of prominent fashion hues suggests that apparel designers have been influenced this season by colors evocative of exotic destinations like Africa, India, Peru and Turkey. Pairing warm-cool complementary shades that are opposites on the color wheel, the spring palette is lively yet muted.
Fashion color trends do not necessarily cross over into other product categories such as household goods or wall paints, but many designers find them useful to track because they help them coordinate everything from point-of-purchase displays and packaging to editorial layouts. Being aware of the most up-to-date fashion colors helps suggest a contemporary look and keeping the Pantone formula numbers handy makes it easier to match what’s “in.”