Since the Super Bowl puts most sports fans in the mood for beer, we thought we’d bring back an old beer ad favorite — The Carlton Big Ad, created by George Patterson and Partners (Young & Rubicam) of Melbourne in 2005. An epic parody of Peter Jackson’s “Lord of the Rings” battle sequence, the commercial, also filmed in New Zealand, shows men in maroon and yellow choir robes rushing and leaping across a sweeping rugged terrain, while resolutely singing new lyrics set to the medieval tune “O Fortuna” from Carl Orff’s cantata “Carmina Burana.” Although the commercial looks like it was made with a cast of thousands, it actually only used 350 people, with the crowd replication software, Massive, filling in the rest of the extras in post-production. “The Big Ad” went on to win numerous awards, and undoubtedly paid for its production costs and then some through the millions of times it has been viewed on the Internet.
In the U.S., July 4th is a national holiday commemorating the day in 1776 when the tiny 13 American colonies declared their independence from Great Britain, instigating a revolutionary war that lasted eight long years. From a graphic standpoint, the American flag is unique because change is built into it. Each time a state joined the Union, it got its own star on the flag. The 50th and most recent star was added in 1959 when Hawaii won statehood. The flag’s appearance has remained constant since then. This video, produced by Kit Hinrichs, presents a chronology of when states entered the Union, how that changed the look of the flag, and which Presidents served under each version of the flag. Yes, we did run this video last Fourth of July, but we thought the John Philip Sousa’s tune “Stars and Stripes Forever” would be an invigorating way to celebrate the holiday. By the way, Sousa who was born in Washington D.C. is a classic American “melting pot” story. His father was born in Spain of Portuguese parents and his mother was born in Bavaria. Happy Fourth, enjoy the hot dogs and watermelon but don’t light fireworks if you live in a fire zone.
Lacoste has borrowed a page from real printed books, and gone one better, with this engaging online pop-up book dedicated to its founder Rene Lacoste. The six-chapter story is set to a lively ragtime tune and sound effects. Clicking on a chapter prompts visuals to pop up, and following the finger-pointing tab reveals a “gatefold” sidebar with explanatory text, old photos and vintage flim clips. A hybrid of different communications media, the online pop-up book tells the corporate story in a fresh way.