Rob Forbes, founder of Design Within Reach, has founded another company – Public Bikes. To introduce consumers to his new venture, Forbes recruited 27 world-renowned designers and illustrators to create art posters around the concept of “public.” All of these posters are being gathered into a book called “Public Works,” sold as individual posters, and shown in exhibitions slated for San Francisco, Los Angeles and New York City.
Forbes, an avid biker, urban dweller and environmentalist, explains the impetus for his Public Works project was to bring greater attention to the critical issues of public space, access and livability of cities. “In recent decades, our cities have been evolving from manufacturing and industrial centers into cultural hubs,” Forbes says. “The 20th century movement that encouraged people to leave cities for the suburbs has now been reversed. For the first time in our history the majority of the world’s population lives in cities, and this trend appears irreversible….People choose cities for what they offer: connections with people, ideas, stimulation, opportunity, creativity, and diversity. Our public spaces should facilitate these connections, not stifle them.… We believe that more of our urban streets and sidewalks should be reclaimed for walking and bicycling, and that our public spaces should be developed for better human interaction and conversation.”
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Some typefaces aren’t meant for everyday use. They often aren’t readable as running text or even for headlines. Most will never be licensed for public use nor are they commercially available. But they set the mood, add their own graphic interest, and tell their own slice of the story. That is the case with several of the typefaces featured in the 365 Typographic Calendar for 2012.
Take Girder, for example. Asked to create the identity for the 75th anniversary of the Golden Gate Bridge next year, Kit submitted an alphabet as part of his presentation. The alphabet took its inspiration from the riveted girders that formed the unpinning of the bridge. The immediate association with San Francisco’s most famous landmark offered a visual linking device in the visitors’ gift shop, and made a distinctive image for all kinds of tourist souvenirs, from key chains to coffee mugs.
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Like Martha Stewart, Charles Schwab and Ralph Lauren, renowned chef Wolfgang Puck is a brand unto himself. His name evokes a promise of culinary quality, fine dining, and contemporary style. Little wonder that his enterprises have expanded from celebrated restaurants like Spago in Beverly Hills to a line of quick-serve Wolfgang Puck Express and contemporary casual Wolfgang Puck Bistro dining establishments to the retail sales of a broad array of licensed branded products, ranging from coffee and soups, frozen appetizers and pizzas, to pots and pans.
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