In Memoriam

Milton Glaser: For Love of Design

By Delphine Hirasuna | July 1, 2020July 7, 2020

Designer Milton Glaser, who passed this week on his 91^st birthday, left a body of work that transcends the decades. His “I love NY” logo, psychedelic Dylan poster, and Mahalia Jackson album cover will forever remain part of our cultural iconography.

His love of design remained strong to his final days. For Milton, design wasn’t a profession or merely a means to accrue wealth and fame. It was a process of observing, learning, communicating core ideas. It is fitting that the last piece that he was working on when he passed was a graphical treatment of the word “Together” to encourage the public struggling through the covid 19 pandemic.

Illustration

Milton Glaser: A True Design Legend

By Delphine Hirasuna | April 9, 2015June 22, 2015

Designers, in my humble opinion, are a self-congratulatory lot. They constantly hold juried competitions and give themselves awards, produce publications to pat each other on the back, and freely call elder designers “icons” and “legends.” Copywriters, on the other hand, (of whom I count myself among them) never refer to anyone in the profession as a “copywriting legend” or “copywriting icon”. We don’t put out magazines reprinting the best corporate brochure text, direct marketing paragraph, or pithy headline. As a group, copywriters are usually unsung and ignored. That said, there is one designer who genuinely deserves to be called a “legend”: Milton Glaser. He is to be admired for his originality, talent, contributions to art and design, and because he comes across as a sweetie. That makes us happy to present this short video interview of Milton Glaser, put together by the New York Times.

Sustainability

A Graphic Identity for Global Warming Believers

By Delphine Hirasuna | August 6, 2014September 4, 2014

Those of us who are concerned about climate change finally have a slogan and graphic identity to rally around, thanks to design legend Milton Glaser.

The campaign’s slogan — “It’s Not Warming, It’s Dying” — doesn’t mince words about what’s ultimately at stake for the earth if we don’t get a grip on global warming. Done in conjunction with New York’s School of Visual Arts (SVA), where Glaser is acting chairman and a faculty member, the campaign aims to spark action on climate change through the distribution of lapel buttons featuring a graphic symbol, designed by Glaser. The logo represents the earth as seen from outer space, with the lush green disappearing into an ominous black. To reinforce the sense of a dying planet, the green swath is printed in ghostly glow-in-the-dark ink. Like his iconic “I (heart) NY” image, Glaser’s climate change logo is powerful in its directness and simplicity.

SVA is spearheading this social awareness campaign by offering Glaser’s dying planet logo as a lapel button ($5 for 5 buttons) so wearers can visibly express their concern for the planet. Up until now, the global warming deniers have been the most vocal in expressing their views, while those who believe that the climate is changing have mostly relied on scientific papers, panels of experts citing data, and Power Point-laden documentaries (a la Al Gore) to present their reasoned arguments. It’s time to be seen. If enough people around the world are seen wearing Glaser’s button, politicians and policymakers cannot easily dismiss these constituents as a minority of alarmists.

Illustration

Milton Glaser’s Groovy “Mad Men” Poster

By Delphine Hirasuna | March 17, 2014September 4, 2014

To promote the seventh and final season of the “Mad Men” series, AMC asked the acclaimed Milton Glaser to design a poster that encapsulated the late 1960s. Set in a New York advertising agency, the popular TV drama spans the decade of the Sixties, beginning with the Eisenhower-Kennedy years when women wore bouffant hairdos and sweater sets with pearls and men wore grey flannel suits and hats, all the way through to the youth-obsessed counterculture era of mind-altering drugs, mini-skirts, bell-

Illustration

UCLA Extension’s Masters of Design

By Delphine Hirasuna | October 5, 2012September 4, 2014

The covers of most university catalogs typically show photos of the campus or students lounging around the quad, or just present a plain typographic title. The covers for the University of California Los Angeles (UCLA) Extension catalog are an exception to the norm. Since 1990, they have featured the works of several of the world’s best-known graphic designers, beginning with Paul Rand.