Industrial Design

Isamu Noguchi’s Modernist Playscape

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In September, Playscape, a children’s playground created in 1976 by Isamu Noguchi in Atlanta’s Piedmont Park, reopened after a restoration funded by Herman Miller Cares via Park Pride, and coordinated by the City of Atlanta’s Office of Cultural Affairs and Office of Parks. Playscape is the only playground designed by Noguchi in the U.S., despite his effort to develop more.

One of the 20th century’s most important and acclaimed sculptors and artists, Isamu Noguchi had a lifelong interest in designing children’s playground. “I think of playgrounds as a primer of shape and functions; simple, mysterious, and evocative; thus educational,” he said.

Noguchi’s approach to playgrounds was consistent with his design of furniture and lamps, theater sets, stone sculptures, and landscaped gardens. He brought an organic and geometric sculptural sensibility to all. “Sculpture can be a vital force in our everyday life if projected into communal usefulness,” he believed. His goal was to create art that the public could use in a social space. That included children’s playgrounds.

Noguchi pursued his quest to create playgrounds throughout his career. He designed his first landscape for children in 1933. Calling it Play Mountain, he proposed building it in New York City and envisioned a contoured terrain with many elements that would find their way into his other landscape designs. New York rejected his proposal. He tried again in the 1950s and 1960s, and was rejected each time.

For Playscape in Atlanta, Noguchi created colorful sculptural forms that invited children to explore this landscape, using their imagination to invent their own play. Dakin Hart, senior curator of the Noguchi Museum, described Noguchi’s belief “that playgrounds should not be designed like military exercise equipment for a cheaply executed boot camp…He thought kids should experience the environment the way man first experienced the earth, as a spectacular and complex place.” This is a vision that applied to all of Noguchi’s work.

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Packaging

Global Design in Burundi

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Anyone who doubts that we live in a global economy needs to look at packaging and products from the far-flung reaches of the planet. These lovely labels for sauces and marmalades were made for Italbu Charcuterie in Burundi, a little landlocked country in Southeast Africa, bordered by Rwanda, Tanzania and the Democratic Republic of the Congo. Italbu Charcuterie is a deli shop offering organic products made from original Italian recipes.The design firm Ya Ye lists studios both in Zagreb, Croatia, and Bujumbura, Burundi. Ya Ye’s design has a contemporary universal quality that could have just as easily been produced in New York, London or Sydney. Cultural design differences were more distinctly identifiable before air travel and multinational retailers. A World War II vet once told me that if a soldier was parachuted onto foreign terrain, he would know where he landed by the typography and architecture, even before hearing the spoken language. With the Internet today, the whole world is exposed to the same visual references and design styles can’t be pinpointed to a particular culture or part of the world.

Design Quizzes

Major League Baseball Team Names

Major league baseball teams are masters of branding, reinforcing their identity through team colors, mascots, logos, and nicknames. This quiz tests your knowledge of team names, past and present.

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Publishing

How to Make Print Covers
More Effective Online

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A great book cover should be striking, memorable, profound, and, most of all, eye-catching. It should pull a reader across a bookstore with a flash of color or a slick effect. But today, designers must think beyond the physical bookstore and consider the digital one as well. The parameters of each differ in nearly every respect. So, how have designers adjusted? With the huge growth in online sales, has the digital bookstore begun to drive the design process?

Here are some tips offered by Penguin Random House experts on cover design and selling online.

The Sizing Challenge.
The most noticeable difference between a cover’s presentation online and in person is its size. On the shelf, a cover might be 10″x6″, but online it shrinks to about an inch on a computer screen—and even smaller on a mobile device. Given this discrepancy, you might think that the solution to this conundrum would be creating two different covers—one that works on a larger scale and one that pops at a fraction of that size. But designers warn against this. The cover is the most obvious consumer-facing branding of a book, and designers want to ensure that a reader can recognize that brand across all formats and platforms. Whether a reader sees the cover in a promotional email recommending the book, in the window as she passes her local bookstore, or online when she goes to buy it, she should see the same image every time. The consistency bolsters her relationship with the book and increases the likelihood of purchase.

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Branding

52 North: The Address, The Name,
The Brand Identity

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What’s black-and-white and impossible to ignore? The graphic identity of 52 North, a hip restaurant and bar in London. UK-based design studio I Love Dust and interior architects 44th Hill used scale and contrast to make us aware of the geometric beauty of typography. The huge letterforms become another shape in a collage of stripes, dots, stars and diamond angles. In 52 North’s restaurant and bar, warm wood furnishings soften the starkness of the letterpress-style mural, but the mural itself becomes like a “menu” of decorative shapes that can be mixed and matched on packaging and printed materials, making each piece look slightly different yet part of the overall brand. It’s a complete identity program with room to grow.

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