Delhaize, a supermarket chain in Belgium, issued its own private label brand of regional wines and commissioned Spanish design studio Lavernia & Cienfuegos to create a label that looked festive and fun and great for casual entertaining. Quirky characters carved out of cork represented the regional origin of each wine in a playful, unpretentious way. The label design positioned the house brand as a value product with personality.
Speaking of up-close-and-personal and really getting into the music, here’s a print ad campaign for the Berliner Philharmoniker. Designed by Scholz & Friends Berlin, with photography by Mierswa Kluska and art direction by Bjorn Ewers, these images were shot from inside the musical instrument using a macro lens. The wind pipes of the pipe organ gleam with wondrous complexity. The violin’s sound holes filtering in exterior light make the space look vast and architectural, like a medieval theater. The flute is beautiful in its simplicity. It’s a whole new way of appreciating music.
French communication agency W Atjust and director Thierry Poiraud gave a new twist to the tilt-shift photographic technique in making this commercial for the French railway network, Reseau Ferre de France. Tilt-shift uses special lenses and unique angles to capture a real life scene as if it were in miniature. In this case, the video combines tilt-shift photography with models and 3-D animation and adds a giant human hand making improvements to the railway network. Nice touch.
Chicago-based commercial photographer Francois Robert has a unique way of seeing things that most of us don’t see. About 20 years ago, Francois and his Swiss designer brother, Jean, made us aware of anthropomorphic features in inanimate objects such as padlocks, mops, door knockers and light switches, and photographed these expressive faces and presented them in the book, “Face to Face.”
San Francisco-based photographer Ryan Heffernan took these dramatic shots for a Japan Rags ad campaign. What looks like a freeze-frame photograph captured with split-second timing is actually a composite of three different stills.
