Posters

Where’s the Panda?

WWF Panda Forest Ad

The World Wildlife Fund, which celebrates its 50th anniversary in 2011, has produced some terrific ads over the years. This is a series that we hadn’t seen, although it was produced by BBH Shanghai in 2008. The ads address the misconception in China that the World Wildlife Fund only protects Giant Pandas that are native to the mountain forests of central China. To raise awareness of WWF’s other conservation activities in the country, this black-and-white print and outdoor ad campaign integrated WWF’s panda logo (and China’s national symbol) into images of antelopes, forests and water.

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Advertising

Clever Marketing or Simulated Sex?

We know that sex sells, but at what point do you cross over the line from suggestive to simulated? For the past week, the @Issue editorial team and interested others at Studio Hinrichs have been engaged in an ongoing dispute. My opinion and that of several others (who just happened to all be women) was that this commercial bordered on soft porn (the next ad in this series even more so). The male designers in the office watched the commercial attentively before describing it as “stylish,” “well-designed,” and “clever marketing.”

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Public Service Campaign

Writing with Water

Sometimes the medium is very much a part of the message. This public service display to warn people about the dangers of unsafe drinking water was created for Worldwide Day of Water by BDDP Unlimited in partnership with NGO Solidarities International. Essentially, BDDP constructed a “liquid poster” in the heart of Paris, using AquaScript technology. Developed by German artist Julius Popp in 2008, AquaScript’s proprietary computer and software system can be programmed to synchronize hundreds of magnetic valves to expel drops of water on command, forming any number of words and images out of pure liquid. Words literally rain down from spouts. Lately AquaScript displays have been appearing all over the world at trade shows, new product unveilings, casinos and nightclubs, and even as the centerpiece of posh parties in Abu Dhabi. It is still a novelty that causes people to pause in wonder, but when the technology is used strategically, as in this clean water campaign, it can add strength to the message and be more than the latest fascinating gimmick.

Public Service Campaign

Mail a Letter; Rescue a Dog

Over the past century, dogs and a few cats have been a favorite image to appear on postage stamps. Worldwide, there are now more than 4,000 stamps featuring dogs. Perhaps coincidentally, both the UK and the U.S. are issuing commemorative stamps showing rescued animals. The British Royal Mail has just issued a set to mark the 150th anniversary of the Battersea Dogs & Cats Home. All of the pets on the stamps were abandoned by owners and “rehomed” by the charity.

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Public Service Campaign

Guerrilla Design L.A. Style

Freeway

We recently ran across this post by Alissa Walker for Good.Is about an artist/motorist named Richard Ankrom who got fed-up with the dangerously confusing wayfinding signs splitting the 5 North onramp from the 110 Freeway to Pasadena. The lack of a 5 North overhead sign often caused drivers to wave their hand frantically to be allowed to switch lanes at the last minute and motorists who were cut off to wave their finger in an upward motion to express their annoyance.

In a bit of public service performance art, Ankrom used his hands more constructively and crafted his own freeway directions. The altered signage, which Ankrom put up in broad daylight in 2001, was appreciated by commuters like Alissa, but was not recognized as phony until Ankrom leaked his prank to local newspapers. That’s how it came to the attention of the California Department of Transportation (Caltrans), which is in charge of freeway signs. Despite Ankrom’s confession, he wasn’t charged with defacing public property because, afterall, how is making something better and safer a crime? For the past eight years, Caltrans let Ankrom’s doctored sign stand. Then recently it removed it, and replaced it with an official sign that looks like Ankrom’s.