Motion Graphics

Stop-Motion Visual Pun By PES

By Delphine Hirasuna |

To get the humor in this visual pun by PES, the acclaimed motion graphics artist, it is best if you speak English. Sponsored by Lipton Iced Tea, the video centers around a homophone – meaning a word that sounds the same as another but has an entirely different meaning and spelling. Example: Flower and flour. In this case, PES based his pun around the homophone “mussel,” the shellfish that tastes great grilled and dipped in lemon and melted butter, and “muscle,” the body mass that men flex to flaunt how buff they are. It’s a clever visual pun, but only if the word for “mussel” and “muscle” are phonetically identical in your spoken language — otherwise, you’ll chuckle and wonder what that’s all about.

Typography

Famous Handwriting Typefaces

By Delphine Hirasuna |

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These typefaces won’t make you as psychoanalytical as Freud, or as brilliant as da Vinci, or as artistic as Cezanne, but they may allow you to channel their creativity while you work.

Harald Geisler, a typographer based in Frankfurt, Germany, raised funds through a Kickstarter campaign to underwrite turning Freud’s handwriting into a digital font. P22 Type Foundry in Buffalo, New York, is also creating digital fonts inspired by the handwriting of famous thinkers. His latest Kickstarter appeal is for developing an Einstein font, as explained in the video here.
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Advertising

Ironage: Keep Improving Campaign

By Delphine Hirasuna |

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In a marketing campaign created by Y&R, Sao Paolo, Brazil. Ironage, an isotonic sports drink made in Brazil, targeted athletes who constantly strive to exceed their own personal best. In addition to print ads featuring athletes, Y&R promoted the brand strategically in places where customers were most likely to congregate – namely, gyms, parks, and health clubs. There, they introduced vending machines, dubbed “Pulse Machines.” Consistent with the brand’s slogan “Keep Moving,” the machines read the customer’s heart rate with each use. The higher their heart rate, the bigger their discount on a bottle of Ironage. The Pulse Machine challenged the competitive spirit of these athletes and turned them into word-of-mouth promoters of the brand as they compared their pulse readings.
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Advertising

Put Your Beard in Good Hands

By Delphine Hirasuna |

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This ad campaign for The Art of Shaving Barber Spa, by ad agency BBDO New York, presents several key marketing messages in a single image. Caressing hands shape and give loving attention to every type of beard. The brand name itself “The Art of Shaving Barber Spa” implies that its men’s shaving and skin care products and shaving services are high-end and exclusive. Its wares are not cheap disposable razors that you buy by the dozen at Walmart.They are luxury items sought by men who go to aestheticians for a trim and wear subtly scented aftershave. Interestingly, Proctor & Gamble, which owns The Art of Shaving brand, isn’t named anywhere on the ads. The maker of snack foods, detergents, toilet paper, disposable diapers and teen-affordable beauty products sold in supermarkets, P&G knows that its reputation won’t add cachet to this line, but make it seem more ordinary.
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Environmental Graphics

New Wayfinding for Moscow Metro

By Delphine Hirasuna |

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The Moscow Metro is getting a wayfinding facelift, with a new custom font, pictograms, and maps. Created exclusively for the Moscow Department of Transport, the overall program was developed and directed by UK/US-based City ID, with the typeface and pictograms designed by Henrik Kubel and Scott Williams of the London-based studio, A2/SW/HK, with UK designer Margaret Calvert as type and pictogram consultant. The Cyrillic script was designed in collaboration with Ilya Ruderman.

Replacing a hodgepodge of fonts and styles implemented over the decades, the new signage is standardized around a custom font called Moscow Sans, which has letterforms for both the English and Russian Cyrillic alphabets. Accompanying Moscow Sans is a full set of universally recognizable pictograms.

Simple and modern, the new signage brings uniformity and clarity to the wayfinding system. Equally important, the signage doesn’t clash with the amazing interior architecture of stations built in the 1930s by some of the USSR’s leading architects and artists. Referred to as “Stalin’s people’s palaces,” the early subway stations are worthy of being museums, with art that includes bas-reliefs, friezes, bronze and marble statues, stained glass windows and lots of mosaics. The styles of the stations range from Baroque to Classicism to Art Deco. The new signage fits right in. The program is being implemented in all Moscow stations during 2015.
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